Each Marsha EJLC marketing tutorial is crafted to guide professionals at every stage, from establishing marketing principles to experimenting with advanced marketing techniques. Irish case studies, stakeholder prompts, and decision frameworks ensure relevance.
Our curriculum integrates marketing education best practices, reflection prompts, and metrics dashboards so learners experience immediate wins while mastering robust methodology.
Focus on customer insight, segmentation, and proposition design. Learners map buyer motivations across Irish market segments and develop balanced channel mixes.
Bridge foundational marketing principles with digital execution. Tutorials cover omnichannel planning, content orchestration, and optimisation loops.
Designed for heads of marketing tasked with cross-functional leadership. Deep-dive into forecasting, brand architecture, and organisational enablement.
Marsha EJLC sessions blend digestible lessons with whiteboard collaboration, breakout labs, and asynchronous reinforcement. Participants receive annotated decks, worksheets, and accountability prompts that translate to action.
We integrate Irish retail, tourism, and technology case studies to ensure each marketing tutorial resonates with local realities while meeting international standards.
We deploy virtual whiteboards, analytics sandboxes, and feedback dashboards so learners can practise in-context and receive immediate guidance.
Our marketing education modules can be sequenced into one-day intensives, six-week accelerators, or quarterly leadership academies depending on team objectives.
Conduct qualitative and quantitative research with templates that align personas to measurable behaviours. Includes guidance on Irish data privacy norms.
Revisit principles →Develop narrative frameworks that unify brand, product, and community content. Participants craft story arcs for launch campaigns and evergreen programmes.
Access story grids →Map meaningful metrics, align KPIs with C-suite expectations, and build dashboards that inform confident decisions.
Advance tracking skills →